"Meaning has become a central part of our work and our lives. Pursuing meaning obviously is no simple task. You can't buy a cookbook with the recipe for it—or open a packet of powder and add water and stir. But there are two practical, whole-minded ways for individuals, families, and businesses to begin the search for meaning: start taking spirituality seriously and start taking happiness seriously." (Pink, p 219) The search for meaning has always been prevalent in our society. Even the author of, Man's Search for Meaning, Viktor Frankl had his wife sew his theories on meaning into the lining of his coat before they were sent off to Auschwitz in 1942. The coat was lost, obviously, but Frankl learned even more about meaning in the concentration camp, when him and fellow people in it were able to find a sense of purpose even while being subjected to such a horrible lifestyle.
"He demonstrated that meaning is possible in spite of suffering—indeed, that meaning can sometimes grow from suffering. But he also emphasizes that suffering is not a prerequisite to finding meaning. The search for meaning is a drive that exists in all of us—and a combination of external circumstances and internal will can bring it to the surface." (Pink, p 217) More and more people are are starting to recognize this desire to find meaning that seems to be a part of all of us, on some level. It is playing an increasingly important role in modern society.
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